How does media ownership have an impact on successful distribution of media products in the media area that you have studied.

How does media ownership have an impact on successful distribution of media products in the media area that you have studied.

 I am looking at film and how successful distribution is easier based on the amount of media ownership the companies have. Disney is one of the largest media conglomerate with subsidiaries like pixar. Disney produces high budget budget hollywood movies. It is part of the oligopoly of the big 6, allowing it great power in the film industry.

One of it biggest movies is "Finding Dory" which had a production budget of $200 million allowing it to be a massive tentpole movie. Disney were certain this film would create enough to create other smaller budget films. Due to the size of the company, Disney could distribute the film in the UK and the USA by themselves. With the amazing marketing of the film "Finding Dory"  made a profit of $2 billion. They used social media and had their stars promote the film on their soical media. However they did have a facebook, twitter and You tube page where they realsed pictures and clips of the film to create hype. There main way of promoting their film was with their star Ellen Degenerous who talk about it on her show and how companies. They also had toys reasled and worked with Mc Donald's and made toys for their happy meals to promote the film to a younger audience. Finding Dory was released in 3D as it means it is harder film. This is Disney's way of trying to deal with the rising problem of piracy.

Studiocannel is a British inderpendent film that prodducing commerical films for a wider audience and trys to emulate a Hollywood sturture. It released a film called "Fast Girls" in 2012. it was directed by Regan Hall an upcoming British director. This is a big contrast to the well know directors of "Finding Dory" Andrew Stanton and Angus Maclane. There production budget is believed to be small however hard to fing. IT did means "Fast Girls was distributed by AGIES in the Uk. They had a different approach to marketing as it was set in London they used the hype of the 2012 Olympics to get people to see the film. This created some hype as people believed it was almost seeing behind the scenes of what happens to Olympic althetes have to go through. It did have a small cinema release in main stream cinemas like Oden for around 2 weeks. However it was only released in the UK.  It did have a profit of $1.11 million in the box office. This is compared to Finding Dory that was released in around 36 countries with a showing of around 2 mouths in the cinema as well as in many more cinemas. Disney makes many more films than studio cannel.

Moon sprun films created a film called Selfish Giant in 2013 that had its hype created by film festival. This meant minimal marketing was done and relpy on the reviews from the film festival reviews.  It had a DVD realese and had a mimuam susses however was  nomitated for awards.

Media ownership has a massive impact on successful distribution of film, making it impossible for small companies such as stuido cannel and Moon sprun  to compete with the big 6 like Disney. Distributing films for studio cannel and Moon sprun relies healivly on DVD sales rather than just cinema reales.With the constant rise of privarcy, this makes it increastly difficult for companies to make money due to lack of demand in cineamas. However, its clear Studio cannel is trying to catch up with Disney as they try to distrubre their films to bigger cinema audience.