Task 9 terminology

1. Mainstream film/ mainstream cinema= A film or company that a large number of people use and enjoy. For example Deadpool at Odeon.
2. Inderpendent film/Inderpendent cinema = This is a film that normally doesn't have as big as budget as a mainstream film with a smaller target odeon. An  example of this inderependent cinema is a cinema that will show films with a smaller target audience. An example of this would be seeing Moonlight at a everyman.  
3. Production= This is the making film. Using special effects in jussric world. 
4. Distribution = This is where the companies try and sell their films to the cinemas. An example of this is beauty and the beast going to the odeon. 
5. Marketing=  This is how the film is promoted and sold to the audience before the film is relesed. An example of this is Billboards and traillers for Deadpool
6. Exchange The swapping of different products. This could be the copyrighting of marvel characters
7. Multinational Conglomerate Is a company that owns large numbers of companies in various mass media such as television, radio, publishing, movies, and the Internet. For example Sony
8. Monopoly A company that owns most of one part of the market. An example of this is Disney
9. Oligopoly Is a market structure in which a small number of firms has the large majority of market share. An example of this is the big six
10. Name the Big Six (bonus question % of box office takings?) Warner Bros. Pictures, 20th Century Fox, Paramount Pictures, Universal Pictures, Sony Pictures Entertainment ,Walt Disney Studios
11. Horizontal Integration (also known as cross media ownership) Is where an organisation develops by buying up competitors in the same section of the market. An example of this would be 20th century fox buying fox searchlight.
12. Vertical Integration Is when a Media Company owns different businesses in the same chain of production and distribution. This could be universal having production and distribution companies.
13. Synergy Is where two or more companies work together. This could be Disney and universal working together to make a film like marvel.
14. Merchandising It’s the making of products to do with a film. An example of this is lunchboxes with frozen characters on it.
15. Ultra Violet is a cloud-based digital rights locker for movies and television shows that allows consumers to store proofs-of-purchase of licensed content in an account to enable playback on different devices using multiple applications from several different streaming services. This could be buying pitch perfect and having the DVD and having a code for an online copy as well.
16. Above the Line This is where mass media is used to promote a product.. An example of this is a billboard
17. Below the Line This is where promoting is done one on one. This is the use social media where people talk about something they have just watched.
18. Technological Convergence/Cross media convergence refers to the process where new technology is moving towards single platforms delivering multiple media outputs that can be used to reach audiences. This could be the use of special effects like in avtar.
19. Consumption Is the sum of information and entertainment media taken in by an individual or group. An example of this is this is the book offices takings and reviews for a film.
20. Exhibition An exhibiting, showing, or presenting to view. Fr example seeing a film at the cinema.
21. Piracy This is where a film is illegally filmed and sold.An example of this would be flming a film and then putting it up on you tube.
22. Hollywood Franchise 4S Model Is a collection of related media in which several derivative works have been produced from an original creative work (usually that of fiction), such as a film, a work of literature, a television program or a video game. A media franchise is characterized by its components generally sharing a common fictional universe. For example the Harry Potter series.
23. Tie-In Work is a work of fiction or other product based on a media property. An example of this could be making a video game out of a film.